What is mobile marketing?

Today, the term “mobile marketing” refers to marketing on or with a smart phone or mobile device, such as a tablet. It could be Short Message Service (SMS) messaging (known by most as “texting”), having a mobile optimized website, delivering a slide-show or animated presentation or it could be “in-game” mobile marketing. In the end there are a number of methods involved when we talk about mobile marketing.

According to Wikipedia, the most accurate definition for today’s mobile marketing is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.

When you consider the sheer volume of smart phones and mobile devices being sold and activated today as a business owner, you can’t ignore mobile marketing. While there are a number of ways to get involved, the two every business owner should do are making sure their website has been optimized for mobile users and checking into text messaging.

When a smart phone user visits your site, and it isn’t optimized for mobile browsers, you’re delivering a bad user experience. The smart phone user has to magnify the site so they can read it, then scroll to find what they are looking for – all of which is a pain. And, if they have a form to fill out, it’s a whole new pain to deal with. If you have a mobile optimized site, they’ll be greeted with an easy to use menu and screens that were built for someone using a smaller screen. That’s a much better user experience.

As for texting, current statistics show that almost 90% of all text messages get opened within three minutes of their delivery. Imagine what a difference it would make if your marketing message reached 90% of your ideal market. With today’s technology, that’s exactly what you can do.

You can easily build an SMS list of your clients and communicate to them when you have a special to announce or an unexpected opening you need to fill. For example: Let’s say you run a hair salon and one of you appointments cancels at the last minute. You could send out a text to a number of your clients saying you had a last minute cancellation and if they can get in here in the next 10 minutes you’ll give them $5 off. They win by getting a discount and you win because the time that would have been wasted has just been filled with a paying client.

There are many more ways you can use SMS messaging in your mobile marketing. The key is if you have taken care of your website and signed up for SMS messaging it should be one of the next things you do in marketing your business.

You can learn more by downloading your free copy of Molosomar’s Small Business Guide to Mobile Marketing.

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